Inspired by *Pokémon Go*, this Halloween campaign for Hong Kong eyewear brand Glasstique reimagined the shopping experience as an interactive location-based mobile game. As the lead designer, I developed the end-to-end visual strategy, including concept art, character design, environment design, branding, and UI/UX design. By blending playful storytelling with gamified exploration, the campaign transformed product discovery into an engaging digital experience while reinforcing the brand's youthful and imaginative identity.